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ModelCo

The ModelCo brand was started back in 2002, by then Sydney Model Agent Shelley Barrett. Shelley's close relationships with her models, makeup artists, stylists and photographers allowed her to experience firsthand what beauty products women want but can never find. Shelley identified a niche in the market for innovative, quick-fix and multi-purp...

The ModelCo brand was started back in 2002, by then Sydney Model Agent Shelley Barrett. Shelley's close relationships with her models, makeup artists, stylists and photographers allowed her to experience firsthand what beauty products women want but can never find. Shelley identified a niche in the market for innovative, quick-fix and multi-purpose beauty solutions. In the beginning Shelley had an idea to create a heated eyelash curler, LASHWAND – the single product that quickly garnered a global cult following, thus giving birth to a new brand in beauty.

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